You have a too-many-ideas problem. And that is exactly why nothing is getting built.
Every week, founding teams sit in meetings with five ideas on the table, two co-founders with their favourites, and nobody willing to be the one who drops theirs. Months pass. The ideas stay. The business doesn't start.
This e-book is the way out.
What is the H³ Framework?
H³ is a three-dimension decision framework built by SDC Startup School to help founders move from idea paralysis to a clear, committed direction in a single sitting.
Before you score anything, you will learn the SDC Idea Statement method: how to strip every idea down to the only two things that actually matter. This one shift changes how you think about ideas permanently.
Then you apply parts to every idea on your list, each comes with clarifying questions:
H¹ — Huge.
H² — High-Stakes.
H³ — Heart.
Score each idea 1 to 5 across all three dimensions. Total them. The highest score is your direction.
What's inside:
→ The Idea Statement method — the SDC approach to problem clarity before solution-thinking
→ The Problem Hand concept — why one problem has many valid solutions, and why this sets you free
→ The full H³ scoring matrix — a ready-to-use table to rank all your ideas side by side
→ A complete worked example — five ideas scored from scratch, with a full read-out of what the matrix reveals
→ Team scoring protocol — how to run this with co-founders without it turning into an argument
→ Three tiebreakers — for when two ideas are neck and neck
→ A printable Quick-Start Worksheet — fill it in together, today
Who is this for?
Founders with more than one idea and no clear way to choose. Early-stage founding teams stuck in the same meeting every week. Solo founders who keep second-guessing themselves. Anyone who has ever felt like they were wasting time because they couldn't just pick one thing.
Completely free. Immediately practical. A truly robust book
Download it, print the worksheet, and sit down with your team.
By the time you finish, you will have one idea, chosen with clarity, committed to out loud, and ready to carry into the next stage of building.
Published by SDC Startup School · Founder Playbook · Volume 01Written by Cynthia E. Chisom
